PRIVACY POLICY | HANFUHALL

HANFU HALL

CUSTOMER PRIVACY POLICY

Effective Date: Dec 2024

1. WHAT IS COVERED BY THIS PRIVACY POLICY AND DO OTHER POLICIES APPLY TO YOU?

2. WHAT SPECIFIC TERMS APPLY TO YOU DEPENDING ON YOUR COUNTRY OF RESIDENCE?

3. WHO COLLECTS & USES YOUR PERSONAL INFORMATION?

4. WHY DO WE COLLECT YOUR PERSONAL INFORMATION?

5. WHAT PERSONAL INFORMATION DO WE COLLECT?

6. WHEN DO WE COLLECT YOUR PERSONAL INFORMATION?

7. HOW DO WE COLLECT YOUR PERSONAL INFORMATION?

8. WHO ARE OUR THIRD-PARTY SOURCES?

9. SHOULD YOU ALWAYS SHARE YOUR PERSONAL INFORMATION WITH US?

10. FOR HOW LONG DO WE KEEP YOUR PERSONAL INFORMATION?

11. HOW DO WE PROTECT YOUR PERSONAL INFORMATION?

12. WHERE DO WE TRANSFER & STORE YOUR PERSONAL INFORMATION?

13. WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

14. HOW DO WE ADDRESS THE PRIVACY OF CHILDREN?

15. WHAT ARE YOUR RIGHTS REGARDING YOUR PERSONAL INFORMATION?

16. CAN THE PRIVACY POLICY CHANGE?

17. DO WE USE COOKIES OR OTHER ONLINE ADVERTISING TECHNOLOGIES?

18. HOW CAN YOU CONTACT US?

APPENDIX 1 - Specific information for Australian residents ABOUT THE USE OF YOUR PERSONAL INFORMATION

APPENDIX 2 - Specific information for residents of Qatar, Vietnam, China, Kuwait, SAUDI ARABIA, Mexico, Chile, South Korea OR AZERBAIJAN about the use of your personal information

APPENDIX 3 - Specific information on text and instant messages for residents of the United States or Guam residents

Appendix 4 – Specific information for Californian residents

1. WHAT IS COVERED BY THIS PRIVACY POLICY AND DO OTHER POLICIES APPLY TO YOU?

This privacy policy covers situations where we, HANFU HALL, access, collect, store, process, use, disclose or transfer your personal information in paper or electronic form. It also covers situations where approved partners or other members of Kering use your personal information on our behalf.

In some cases, other policies apply to you. It may be the case when you use certain products or services, and in this event:

YOU WILL BE NOTIFIED OF THESE OTHER POLICIES WHILE USING THE PRODUCTS OR SERVICES THEY APPLY TO.
SUCH POLICIES WILL SUPERSEDE THIS PRIVACY POLICY UNLESS THEY EXPRESSLY REFER TO IT.

This privacy policy does not cover products or services you might use as provided by other companies acting on their own account.

Our privacy policy does not extend to services provided by other companies acting on their own account, such as franchisees and licensees or when you share information through social media (WeChat, WhatsApp, Baidu, Kakao Talk, Facebook, Twitter, Instagram, etc.), or other online platforms owned and managed by other companies. These other companies have their own privacy policies in place, so remember that the way they use any personal information you give them will be subject to their rules and not ours.

Want to know more? You may be interested in the following sections of our Privacy Policy:

Who collects & uses your personal information?

With whom do we share your personal information?

What are your rights regarding your personal information?

2. WHAT SPECIFIC TERMS APPLY TO YOU DEPENDING ON YOUR COUNTRY OF RESIDENCE?

The protection of your personal information is an essential part of our activities. In order to provide you with a personalized experience, we will apply the data protection laws of your country of residence. This approach would also be consistent with consumer laws of the country of your habitual residence, and would hence allow us to better meet your expectations regarding the protection of your personal information.

If you are a resident of any of the following countries/regions, please make sure that you refer to the Annex containing specific information for your jurisdiction:

If you are an Australian resident, please refer to Appendix 1 - Specific information for Australian residents about the use of your personal information to obtain information about the reasons for which we may process your personal information;

If you are a resident of Qatar, Vietnam, China, Kuwait, Saudi Arabia, Mexico, Chile, South Korea or Azerbaijan, please refer to Appendix 2 - Specific information for residents of Qatar, Vietnam, China, Kuwait, Saudi Arabia, Mexico, Chile, South Korea or Azerbaijan about the use of your personal information to obtain information about the reasons for which we may process your personal information and the legal bases we may use;

If you are a resident of the United States or Guam, please refer to Appendix 3 - Specific information on text and instant messages for residents of the United States or Guam residents to obtain information about how and when we may use your phone number to send you messages;

If you are a Californian resident, please refer to Appendix 4 – Specific information for Californian residents to obtain information about the categories of personal information we may use, the sale of your personal information and your rights over your personal information.

3. WHO COLLECTS & USES YOUR PERSONAL INFORMATION?

We, HANFU HALL, act as the “data controller”, which means that we determine “why” and “how” your personal information is collected and used.

To be able to deliver our products and services to you, we need to share your personal information with approved partners or other members of CHINASQUAD who generally act as our "data processors". All are bound by an obligation to implement appropriate security measures to protect personal information in their possession and are bound by a strict confidentiality agreement and specific contractual terms on "how" and "when" they are allowed to use your personal information on our behalf.

Please be aware that certain approved partners, such as our franchisees and licensees or social media, could also determine "why" and "how" your personal information is used. They have their own privacy and cookies policies, so remember that the personal information you give them will be subject to their rules and not ours.

Your local legislation may not refer to the terms "data controller" or "data processor", but respectively to terms such as "data user", "owner", "business", "responsible party", etc., and as "data intermediary", "operator", etc. In order to understand our role, please note that we, hanfu hall, are the entity who decides on the methods and purposes of the processing of your personal information by determining "why" and "how" your personal information is collected and used. Our "data processors" are entities who use your personal information on our behalf by receiving instructions from us on "how" and "when" they are allowed to use it.

Want to know more? You may be interested in the following sections of our Privacy Policy:

Why do we collect your personal information?

How do we collect your personal information?

With whom do we share your personal information?

What are your rights regarding your personal information?

4. WHY DO WE COLLECT YOUR PERSONAL INFORMATION?

hanfu hall will collect, record, hold, organize, structure, store, update, adapt, combine, consult, use, transfer and disclose your personal information for the purposes described in this section. Your personal information will not be further used for purposes incompatible or inconsistent with the purposes for which it was collected, unless permitted by the applicable legislation.

The processing of your personal information will comply with your privacy legislation and rely on the legal bases set out in this section. The legal bases listed in this section will also apply when we share your data with third parties (as listed in the section With whom do we share your personal information?) for the purposes mentioned below.

If you would like more information on the purposes and legal bases, you can contact us at info@chinasquad.com (or see How can you contact us?).

The processing of your personal information will rely on the legal bases set out below, unless you are a resident of one of the following countries:

If you are an Australian resident, please jump to Appendix 1 - Specific information for Australian residents about the use of your personal information.

If you are a resident of Qatar, Vietnam, China, Kuwait, Mexico, Chile, Saudi Arabia, South Korea or Azerbaijan, please jump to Appendix 2 - Specific information for residents of Qatar, Vietnam, China, Kuwait, Mexico, Chile, Saudi Arabia, South Korea or Azerbaijan about the use of your personal information.

A. To provide you with the products and services you have purchased or otherwise requested

We will use your personal information to manage our relationship with you and to perform our obligations under the contract you conclude with us when you purchase or otherwise request products or services from us. This can cover various activities such as internal accounting, processing your payment or delivery.

To provide you with the products and services you have requested, we will access, collect, store, process, use, disclose and transfer your personal information for invoicing, payment management and internal accounting.

Some of the operations mentioned above can be implemented by partners of ours as identified in section “With whom do we share your personal information?” below, in particular the registration, payment and delivery of your order. Your information may be communicated, used or collected directly via the information system of our partner.

Certain specific information may be required to provide you with gift cards, customization services, or when you reserve a product or a service, request the repair of a product, or purchase products or services by phone, or on our website or a marketplace. In such cases, we could access, collect, store and use your personal information for delivery, warehouse and return management.

During your visit to our store, we may need to collect your information in order to allow you to access our premises or when you wish to obtain a particular service: request for tax on products or in connection with our after-sales service, etc.

The purposes for which we process your personal information are as follows:

The processing of your personal information is justified on the following legal basis:

Providing you with the products and services you have purchased or otherwise requested either in our stores or online. This involves any action necessary to perform our obligations under the sale or service contract you conclude with us (processing of your payment, delivery, return management, etc.)

Performance of a contract

B. To manage your HANFU HALL profile.

Once you have requested us to create your HANFU HALL profile, via HANFU HALL websites or any other means, including our customer service, your personal information will be linked to this profile, where we will keep all the information we have on you. This could include personal information we obtain directly from you as well as from other sources in accordance with applicable legislation. This could also include information about the purchases made when checking out as a guest or when checking out using a profile. The information in your HANFU HALL profile is crucial to provide you with the HANFU HALL personalized and tailored experience, and in some cases is necessary in order to access to some specific services or to purchase from our website, and thus it needs to be kept up to date for the best experience.

Once you have asked us to create your HANFU HALL profile, we will supplement it with personal information such as your purchases, preferences and contact details. In this context, please be aware that we use personal identification information, such as your email address or phone number, to link an interaction or a purchase with your HANFU HALL profile. This also applies when checking-out as a guest on our website when making a purchase, as mentioned above, or in case you bind your social media open ID account with your HANFU HALL profile (by using dedicated QR Codes for example). In addition, we may use your date of birth to determine that you are old enough to use our services.

In order to keep your personal information accurate, we will take every reasonable step to ensure that personal information we hold is properly updated. Subject to your applicable privacy legislation you may have the right to have your information rectified at any time, and in any event please let us know if any of your information needs updating or correcting, and we will make our best efforts to detect and correct inaccurate personal information (data cleansing) and delete any duplicated dataset. This may require us to correct typographical errors or inconsistent personal information.

The purposes for which we process your personal information are as follows:

The processing of your personal information is justified on the following legal basis:

Administering, managing and maintaining your HANFU HALL profile once you have requested us to create it. This could include data cleansing and deduplication.

Performance of a contract or our legitimate interest (where applicable) Once your profile has been created upon your request, to supplement it with the personal information you provide us during our interactions and thus ensure we retain the most accurate and up-to-date version of your profile (and such legitimate interest is not overridden by your own interests or fundamental rights)

C. To provide you with tailored customer service and assistance.

You should have the same unified experience no matter how we communicate. Whether this happens in our stores, on our website, by chat, by phone or by video, and whether you contact us or we contact you, we want to provide you with relevant and tailored customer service.

For this purpose of providing you the HANFU HALL experience, we will collect, store, process, use, disclose and transfer your personal information and other information you submit to us to be able to identify you, to provide service to you, or to improve our products or services. This will allow us to provide you with the tailored assistance you are asking for or to share relevant information with you. In addition, when you contact us, we may retain the personal information or other information you share with us to always provide you with such a customised and personalised experience. This could happen if you are an existing or potential customer. Your personal information will be linked to your HANFU HALL profile, if you have requested us to create one, or to a temporary record. Any messages you send us in any chat may be recorded or monitored for customer service or other reasons.

To provide you with a smooth and enjoyable customer experience, know you better to provide you with tailored answers, and to improve the quality and security of our services, we may rely on your consent, proceed in accordance with our contract with you, or take all reasonable steps to enter into a contract with you, or rely on our legitimate interest to improve our services.

We will use the information we have about you to try to identify you when you contact us (whether by phone, video chat, text message, chat, social media, etc.). When we can identify you, we will be able to access personal information available in your HANFU HALL profile or in your temporary record, to know when you have previously interacted with us and to provide you with the tailored assistance you are asking for. This could include real-time or subsequent monitoring of your interaction with us (for example on our website or in a store) to identify the products you are looking at or what could be your specific need.

To provide you with adequate customer service, you may be asked if you need further assistance when you are on our website or in a store. On our website, if you do not want to be contacted, kindly close the chat navigation window. This service was implemented for you to enjoy the same service as in one of our physical stores.

If we are not able to identify you, we may create a temporary record to allow you to have a unified purchase experience. Indeed, however you interact with us, we will do our best to avoid asking you again for information you have already shared with us.

Your personal information, in particular your HANFU HALL profile if you have created one or the temporary record we may create about you, could enable our sales associates to contact you directly in relation to the products and services you have purchased or otherwise requested, such as when a product becomes available again or when an order you have placed has been received in store, or to share with you any other information you have requested from us.

In addition, the monitoring of our interaction (including, with prior notice to you, via voice or video recording - such as real time listening or analysis - or listening in real time) enables us to improve the quality and safety of our services and to provide you with tailored answers.

All our customers are important to us. However, some of our customers and potential customers benefit from a more personalized experience due to the important relationship they keep with HANFU HALL. Our teams may need to collect and gather information on such customers or potential customers in order to identify personalities who correspond to the image and values of HANFU HALL to offer them unique support. This may be the case when you participate in one of our selective projects or when our Sales Associates offers you to participate in events or contacts you for certain special occasions (for your birthdays or for a particular event of your life).

The purposes for which we process your personal information are as follows:

The processing of your personal information is justified on the following legal basis:

Administering, managing and maintaining your HANFU HALL profile

This will be done if you have requested us to create your HANFU HALL profile and if we are able to identify you. We will supplement your HANFU HALLprofile with the personal information you provide us with when you contact us or when we contact you. This could include data cleansing and deduplication.

Performance of a contract

or our legitimate interest (where applicable)

Once your profile has been created upon your request, to supplement it with the personal information you provide us during our interactions and thus ensure we retain the most accurate and up-to-date version of your profile (and such legitimate interest is not overridden by your own interests or fundamental rights)

Administering, managing and maintaining a temporary record

This will be done if we are not able to identify you. We will supplement this temporary record with information you provide us with when you contact us or when we contact you, to avoid asking you again for information you have already shared with us and provide with you tailored assistance about our products and services.

Taking steps at your request prior to entering into a contract

or our legitimate interest (where applicable)

When we are not able to identify you, to supplement a temporary record to provide you tailored assistance (and such interest is not overridden by your own interests or fundamental rights)

Inbound interaction – Providing you with the products, services or information you may request when you contact us

Performance of a contract or taking steps at your request prior to entering into a contract

Outbound interaction - Contacting you directly in connection with the products, services and information you have requested

Performance of a contract or taking steps at your request prior to entering into a contract

or our legitimate interest (where applicable)

To provide you with an adequate answer when our interaction is not related to the formation or performance of a contract (and such interest is not overridden by your own interests or fundamental rights)

Realtime interaction – To allow you to try on our products virtually or interact with other customers

Performance of a contract or taking steps at your request prior to entering into a contract

When we collect information to provide you with relevant assistance about our products or services

Our legitimate interest to provide you with tailored assistance when we are not able to identify you (and when such interest is not overridden by your own interests or fundamental rights)

Or your consent if your facial image is pictured or if your personal information is visible to other customers

Real-time or further monitoring of our interaction, to enable us to improve the quality and safety of our service and provide you with better answers.

This monitoring could be implemented during both inbound and outbound interactions and could be carried out via voice or video recording or listening in real time, with prior notice to you.

Performance of a contract or taking steps at your request prior to entering into a contract

When we collect information to provide you with relevant assistance about our products or services

Our legitimate interest

When we collect information to improve the quality and safety of our service (and when such interest is not overridden by your own interests or fundamental rights)

Or your consent to cookies

when such monitoring is done on our website via cookies or other online advertising technologies

D. To enable you to receive relevant information and tailored marketing content.

You will receive information and updates about us either at your request (with your prior consent where required by law) or when we are authorised by law to send you such information and updates directly, for instance after a purchase. Such communication can be global or local, and may include updates about our products and services, notifications, invitations to events, offers, surveys, etc.

Our communications will be customised and specifically designed to be of interest to you and will be updated with any new personal information linked to your Hanfu Hall profile. We will thus use your personal information to send you tailored communications or other customised advertisements or marketing campaigns. This use of your information includes some profiling activity.

If you are a resident of the United States or Guam, please also see Appendix 3 - Specific information on text and instant messages for residents of the United States or Guam residents for more information about how and when we may use your phone number to send you messages.

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When you share your contact information with us, we may use this personal information to contact you through related communication channels (such as text message, MMS, e-mail, post, internet means, social media or telephone), with your consent where required. You can of course request us not to use a particular channel of communication or opt-out (unsubscribe) from it by applying the opt-out option that will always be shared with you. If you want to stop receiving communication from us via all communication channels, please send an email to privacy@hanfuhall.com.

As part of the HANFU HALL experience, we will always try to customise and personalise your experience with us. This is why we will use your personal information to send you tailored communications or personalise your journey with us, but only with your prior consent where it is required under applicable privacy legislation. Our communications could include tailored product recommendations we think you might like, personalised marketing content designed to suit your interests, personalised events invitations or, at your request and where available, personalised and customised products. For these purposes, we will use the information you provide to us (for example your date of birth, your country of residence, your preferred means of contact, etc.) and/or jointly or independently, certain patterns we may observe when interacting with you (for example where you prefer buying our products, what type of products you like, which occasions you are shopping for, etc.). With this information, we may create groups of similar customers (called “persona”) to whom we can decide to offer personalised content and experiences both in inbound or outbound interactions. In this context, we may make inferences about you, as derived from your personal information (profiling). For example, if you always purchase our products from the same store (specific location or online), we may consider this store as your preferred one. This will allow us to customise your experience with HANFU HALL based on your interests and shopping habits (i.e., tailored communication). In order to provide you with such customised and personalised experience, in our stores or online, you may be required to log in or identify yourself.

To enrich your personal information, we may use cookies or other online advertising technologies. Via such technologies, we will collect personal information related to your activities on social media and your browsing activity across different websites and devices (for example: to know if you have visited our website after opening a newsletter you have received). Certain technologies may rely on services provided by other companies acting on their own account (such as social media WeChat, WhatsApp, Baidu, Kakao Talk, Facebook, Twitter, Instagram, or other online platforms). These companies have their own privacy and cookies policies and the way they use the personal information you share with them will be subject to their rules and not ours.

To enrich your personal information, we can match it with personal information held by others (for example, by sharing and matching your information with information held by trusted partners, or by binding your social media open ID account with your HANFU HALL profile (by using the dedicated QR Codes for example). This process will only be conducted by using customers’ unique identifiers and reidentification protocols in order to protect the confidentiality of your personal information.

Personal information linked to your Hanfu Hall profile (your identification personal information such as your e-mail address, phone number, social network id, etc.) will enable us to reach you on third-party platforms or to create “lookalike campaigns,” allowing us to find new people who are likely to be interested in our products because they may be similar to you. We may conduct such campaigns through our website, social media, or other communication means such as search engines. When this kind of campaigns are conducted, before it is shared, your personal information is hashed and turned into short fingerprints that cannot be reversed.

Using cookies or other online advertising technologies may also enable us to show you online advertisements that are “contextual” (meaning they are shown according to the webpage you are browsing), or “behavioural” or “interest-based” (where advertisements are shown to you based on your interests which we have inferred from your information including demographic, geographic and interest-based data). We may use such advertisements to display products or services that are most relevant to you.

If you no longer want to see customised online advertisements, you may request us to delete your HANFU HALL profile or modify your cookie preferences – see “cookies or other online advertising technologies.” In addition, some third-party sites allow you to stop seeing advertisements from specific advertisers, so you may also set your preferences on those websites.

E. To send you non-marketing communications.

Non-marketing communications may be sent upon your request, and/or may be important for your safety and the security of your personal information.

You may still receive such communications even when you opt-out from certain marketing communications. The information communicated may be necessary for the correct performance of our contract with you or be mandatory to comply with some of our legal obligations.

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Non-marketing communications can include, but are not limited to: emailing you to verify your identity when you sign up for our services; emailing you for password and/or username reset; notifying you that a particular service has been or will be suspended for maintenance or terminated; notifying you of an upgrade, a rectification or an incident affecting our services that may involve your personal information; notifying you of an update to our privacy policy or Terms of Use; or informing you about any products or services you have requested or purchased.

We will never contact you to ask for your password. Please be aware if you receive any request for this personal information.

The purposes for which we process your personal information are as follows:

Providing you with the services and information you requested, such as identity verification or password reset.

Providing information about the suspension of our services, incidents involving your personal information, or other mandatory updates.

Administering and managing your Hanfu Hall profile after your request to create it.

F. To manage our social networks.

Hanfu Hall manages "Fan" pages available on several social networks. We may need to process the information made available by the different platforms or when you interact with our pages and publications.

G. To conduct our business securely and protect our activities and personnel.

To deliver our products and services safely to you, perform our contract properly, or comply with some of our legal obligations, we will implement fraud prevention and detection measures. Such measures will allow us to adequately perform our contract with you and/or protect our legitimate interests in defending ourselves against fraud.

We may notably implement measures to ensure that you are complying with our terms and conditions for sales, offers, and programs, and to prevent and detect non-compliance or fraud by you. This may include reviewing and assessing your dealings with us, your eligibility to participate in certain sales, offers, and programs, and undertaking enforcement or disciplinary action where such non-compliance or fraud is suspected or identified.

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We may use administrative and technical measures to protect our website, systems, networks, and transactions occurring on our website or in our stores, and any other necessary means to protect the personal information we may access or store. For this purpose, we may also be required to verify your identity or investigate suspicious activities or actual non-compliance with our terms and conditions. For example, when you purchase a product, your personal information will be associated with a unique code placed into or printed on such product, enabling us to verify the order as yours and assess compliance or detect fraud.

We may also implement measures to protect and defend our rights, property, employees, and business partners in compliance with applicable laws, regulations, and international conventions. For example, we monitor inbound and outbound interactions with customer service (including via voice or video recording, with prior notice to you). Additionally, to ensure the well-being of our employees, we enforce an anti-malicious calls procedure. In cases of inappropriate behavior, such as harassment or threats, we will issue a warning to the user. A repeated offense may lead to a temporary suspension of calls for four months, during which communication can continue via email or regular mail.

The purposes for which we process your personal information are as follows:

Implementing fraud prevention, detection, and investigation measures to protect our website, services, and employees.

Protecting intellectual property rights and managing litigation cases.

Protecting employees from inappropriate behaviors through voice or video recording (with prior notice to you) and enforcement of anti-malicious call procedures.

H. To assess and better understand our business.

To manage our activities, perform our obligations under our contract with you, and comply with our legal obligations, we may need to access and use some of your personal information for finance, management, or legal purposes, as well as business-related analytics and market research activities.

For example, this could occur when we use the invoices we have issued in relation to your purchases for compliance or accountability purposes, or when we analyse personal information to understand the characteristics of our customers (e.g., gender proportion, average age, etc.).

In certain limited circumstances, such activity may be based on our legitimate interest when related to business analytics and market research activities.

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Certain activities that are required when conducting a business may involve the use of your personal information. This could include internal processes (such as financial control, accounting, stock management, production management, or internal/external audits), certain legal obligations (for example, record-keeping or tax declaration), or analyses conducted in case of a merger or acquisition.

We may also conduct various business-related analytics and market research activities, which may require us to access or otherwise use some of your personal information or send you surveys or customer satisfaction questions in order to gather new or additional information. This notably enables us to analyse and learn how our customers use and interact with us in order to improve products, services, and our business in general. It is also important for us to conduct operations that allow us to analyse and measure the performance of our marketing or communications campaigns. For example, this may occur when you click on one of our ads on our business partner’s website or when you make a purchase after viewing one of their ads. Please be aware that to do this, we may use cookies or other online advertising technologies.

The purposes for which we process your personal information are the following:

The processing of your personal information is justified by the following legal basis:

Performing activities relating to the sale or service contract you have concluded with us.
For example, accounting, stock management, keeping of records, etc.

Conducting business-related analytics and market research activities.

Your consent for surveys or customer satisfaction questions.
This includes when we use cookies or other online advertising technologies.

Sharing necessary information with actual or potential buyers as part of a business transfer.

Sharing necessary information with auditors, law firms, corporate service providers, or data analysis providers.

I. To optimise and manage our website and other means of communication.

We may take certain measures involving the use of your personal information to administer, optimise, and improve our means of digital or physical communications, such as our website, mobile application, or face-to-face interactions in our stores.

The use of your personal information allows us to perform our contractual obligations or improve our services in accordance with our legitimate interest. Of course, when we use cookies or other online advertising technologies that require your consent, we will always ensure that we have obtained it in advance.

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We may use some of your personal information to administer, optimise, and improve our website, applications, content, and other digital offerings, including the services and products offered through these channels, to ensure the most user-friendly online navigation experience. This may also include fixing operational problems such as pages crashing or software bugs. Please note that we may use cookies or other online advertising technologies to achieve these purposes.

The purposes for which we process your personal information are the following:

The processing of your personal information is justified on the following legal basis:

Fixing operational problems such as pages crashing and software bugs.

Understanding how our means of communication are used and administering, optimising, and improving them.
This includes auditing the downloading of personal information from the website.

I. To optimise and manage our website and other means of communication.

The purposes for which we process your personal information are the following:

The processing of your personal information is justified on the following legal basis:

Fixing operational problems such as pages crashing and software bugs.

Understanding how our means of communication are used and administering, optimising, and improving them.
This includes auditing the downloading of personal information from the website.

5. WHAT PERSONAL INFORMATION DO WE COLLECT?

When you interact with us or our approved partners, you may provide us with the following categories of personal information (which may include sensitive information in accordance with applicable legislation).

If you are a Californian resident, please see the section "What personal information do we collect?" in Appendix 4 – Specific information for Californian residents.

A. Identifiers & Hanfu Hall profile information

This set of personal information enables us to identify you, manage your Hanfu Hall profile, provide you with customer service and assistance, and, in some cases, contact you, including by sending relevant information and tailored marketing content as described in this privacy policy.

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The personal information collected may include your first name, last name, pseudonym, email address, postal address, date of birth, place of birth, login name, phone number, unique personal identifier, customer number, online identifier, social media accounts (and related information collected through social log-in), gender, country of residence, image (e.g., from videocalls with our style consultants), lifestyle/interests, Internet Protocol (IP) address, account name, or other identifiers. For relevant products or services, physical characteristics or descriptions such as size may also be included.

This information is collected only as necessary to fulfill specific purposes. In certain cases, creating a Hanfu Hall profile may be mandatory to access some services or purchase from our website.

If you are an employee of Hanfu Hall or its parent company, please refer to the internal employee privacy policy for more specific guidelines.

B. Transaction information & commercial information (including audio)

This information allows us to provide the products and services you requested, manage your Hanfu Hall profile, ensure customer service, and better understand our business.

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Collected information may include details on purchased products (e.g., sizes, collections, purchase dates, and returns), payment details for refunds, or recorded customer service communications. In compliance with privacy laws, such data is handled with care and collected only when necessary.

Hanfu Hall may include unique identifiers (e.g., RFID tags) in products for fraud prevention or authenticity checks. If you interact with such technology, your Hanfu Hall profile may be updated to reflect this interaction under this privacy policy.

C. Personal life information and inferences

This information helps us understand you better and provide tailored services. We use it to manage your Hanfu Hall profile, enhance customer service, and offer relevant content.

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Collected data may include preferences (e.g., events, products), how you use our website or third-party platforms, and survey responses. Inferences based on these data points may be used to enhance your experience with tailored services.

D. User-generated content

This includes content you share with us, such as photos, feedback, or opinions. You may remove such content at any time. If sharing third-party information, ensure you have their prior consent.

E. Technical, electronic & localisation information

This information helps improve our digital services, manage your profile, and personalise marketing efforts. Examples include device details (e.g., IP address, browser type), browsing patterns, and preferences.

6. WHEN DO WE COLLECT YOUR PERSONAL INFORMATION?

We collect your personal information when you:

Buy a product or subscribe to a service.

Create a Hanfu Hall profile, participate in loyalty programs, or interact with us via social media or customer services.

Use our website, subscribe to our newsletter, or attend events.

7. HOW DO WE COLLECT YOUR PERSONAL INFORMATION?

We collect information:

Directly from you when interacting with our website, stores, or customer services.

Through cookies or online technologies on our website.

From third-party platforms like social media (under their privacy policies).

8. WHO ARE OUR THIRD-PARTY SOURCES?

We may receive your personal information from:

Retailers, distributors, and affiliates.

Event partners or technology providers.

Social media platforms under their privacy policies.

9. SHOULD YOU ALWAYS SHARE YOUR PERSONAL INFORMATION WITH US?

You may choose not to provide certain information. However, this may limit your ability to use certain services or purchase products.

10. FOR HOW LONG DO WE KEEP YOUR PERSONAL INFORMATION?

Personal profiles: Retained for 5 years after your last interaction.

Customer service interactions: Retained for 30 days unless legally required longer.

We securely delete information when no longer needed, except in cases of legal or archival requirements.

11. HOW DO WE PROTECT YOUR PERSONAL INFORMATION?

We, Hanfu Hall, are strongly committed to keeping your personal information safe.

To do so, we design our services with your safety in mind. Within our group, we have dedicated teams managing and ensuring the security and privacy of your personal information. We have adopted specific technical and organisational security measures, in accordance with applicable laws and regulations, to protect personal information against accidental or unlawful destruction, accidental loss, alteration, unauthorised disclosure, or access.

For example, whenever personal information is passed between your device and our servers, we ensure that it is encrypted using Secure Sockets Layer ("SSL") and/or other security methods. We implement Hyper Text Transfer Protocol over Secure Socket Layer ("HTTPS") in order to protect your connection to our website. All your personal information is stored on secured servers.

We have also established a specialised personal information security management system. For example, we strictly control the scope of authorisation of our employees who have access to the personal information that we collect and process. We disclose or provide access to your personal information only on a strict need-to-know basis to our employees or to the third parties listed in the section With whom do we share your personal information?, and only through secured systems. We regularly review our information collection, storage, and processing practices, including physical security measures, to guard against any unauthorised access and use.

We conduct security and privacy protection training courses and tests on a regular basis to enhance our employees' awareness of the importance of protecting personal information. We take commercially reasonable steps to make sure that our business partners and third-party service providers are able to protect your personal information. Our employees, and those of our business partners and third-party service providers who have access to your personal information, are subject to enforceable contractual obligations of confidentiality and specific contractual privacy provisions.

In the event of a security incident resulting in any breach of personal information, as qualified by law, we have an emergency response plan in place to prevent the expansion of such incidents. We will report such breaches to the relevant supervisory authority as required by applicable law and inform you via an appropriate channel as required.

Please also note that, in order to keep your personal information secure, we may from time to time reset your password.

However, you should be aware that no service can be completely secure, and you play a key role in keeping your personal information safe. For the best possible protection of your personal information outside the limits of our control, your devices should be protected (e.g., by updated antivirus software), and your internet service providers should take appropriate measures for security. You accept the inherent security implications of interacting over the internet and will not hold us or our partners responsible for any security incident unless it is due to our negligence.

If you have concerns that your personal information has been put at risk, for example, if someone could have found out your password, please contact us as soon as possible.

Want to know more? You may be interested in the following sections of our Privacy Policy:

Where do we store your personal information?

What are your rights regarding your personal information?

12. WHERE DO WE TRANSFER & STORE YOUR PERSONAL INFORMATION?

We operate globally and may transfer your personal information to other entities within the Hanfu Hall group or to approved partners worldwide. To provide the best service and customer experience, whether online or in person, we may share your personal information outside the country where you first shared it with us. When we do so, it will always be for the purposes described in this privacy policy and where we are satisfied with the levels of protection and security implemented in compliance with applicable privacy legislation.

Your personal information will primarily be stored in servers located in the People’s Republic of China, the European Union, and the United States. For more information about the location where your personal information is stored, you can contact us at privacy@hanfuhall.com (or see the How can you contact us? section).

When sharing, using, or transferring personal information, we ensure compliance with applicable cross-border privacy laws.

You should be aware that personal information stored outside the country where it was collected may be available to government authorities of the countries where it is stored, under applicable data disclosure laws of those countries.

13. WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

We may share and disclose your personal information for business purposes with:

A. Approved partners acting as service providers
These partners help us provide our products and services, manage your Hanfu Hall profile, or optimise and secure your experience.
Examples include:

IT service providers for website management.

Delivery providers for fulfilling your orders.

Advertising providers for tailored marketing content.

B. Approved partners acting also on their own account
Examples include:

Social networks managing our brand pages and campaigns.

Retailers or franchisees processing orders independently.

C. Actual or potential buyers as part of a business transfer
Your personal information may be disclosed to buyers in mergers, acquisitions, or other similar transactions in compliance with applicable laws.

D. Law enforcement or regulatory authorities
Your personal information may be disclosed to comply with legal obligations or protect rights and interests.

14. HOW DO WE ADDRESS THE PRIVACY OF CHILDREN?

Protecting the privacy of children is a priority for Hanfu Hall. By registering with us or placing an order, you confirm that you have reached the age of consent in your country of residence or have the appropriate parental/guardian approval.

If you believe we have inadvertently collected information from a minor without consent, please contact us to delete such data promptly.

Want to know more? You may be interested in the following sections of our Privacy Policy:

Should you always share your personal information with us?

For how long do we keep your personal information?

How do we protect your personal information?

16. CAN THE PRIVACY POLICY CHANGE?

We may occasionally make changes to this privacy policy, for example, to comply with new requirements imposed by applicable laws or technical requirements. We will post the updated privacy policy on our website. We, therefore, encourage you to review this page every so often.

We may also notify you in case of material changes and, where required by applicable law, we will seek your consent to those changes.

If we wish to process your personal information for a new purpose not described in this privacy policy, where necessary, we will inform you and, where required, seek your consent.

17. DO WE USE COOKIES OR OTHER ONLINE ADVERTISING TECHNOLOGIES?

We use cookies to personalize content and ads, to provide social media features, and to analyze our traffic data. We also share information on your use of our site with our social media, advertising, and analytics partners. You can read more about any of our purposes or the vendors that we use by clicking on ‘Cookie Settings.’ This preference center is accessible at any time through the ‘Cookie Settings’ button located on every page.

When you visit any website or use an application, it may store or retrieve information using your browser, mostly in the form of cookies. This information might be personal information about you, your preferences, or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies.

Cookie Types and Usage:

Strictly Necessary Cookies: Essential for website functionality.

Performance & Analytics Cookies: Collect behavioral data to measure website traffic and user patterns.

Functionality Cookies: Enable personalization of website content.

Profiling and Targeting Cookies: Provide tailored advertising based on interests.

Social Cookies: Allow content sharing through social media platforms.

Chat Feature Cookies: Enable chat functionality for real-time assistance.

To customize your cookie settings, please use the ‘Cookie Settings’ button located on every page. Alternatively, you may configure your browser settings to block or delete cookies. Please note that disabling cookies may impact website functionality.

18. HOW CAN YOU CONTACT US?

If you have any questions regarding our privacy practices or how we handle your information, please contact our privacy team and Data Protection Officer by sending an email to privacy@hanfuhall.com or by using the form available [here].

Appendix - Specific Information for Residents

Residents of Qatar, Vietnam, China, Kuwait, Saudi Arabia, Mexico, Chile, South Korea, or Azerbaijan:

Hanfu Hall complies with regional privacy regulations. For questions or specific requests, you may contact our local representatives as outlined below.

China Residents: Data will primarily be stored in servers located in China. Data sharing across borders complies with Chinese privacy laws.

South Korea Residents: Please contact our domestic representative: [Local Contact Information].

Qatar, Vietnam, Kuwait, Saudi Arabia Residents: Your consent will be sought as per local laws.

Your Rights Regarding Your Personal Information:

1. Right to Access, Rectification, and Erasure

You have the right to request access to and obtain a copy of any of your personal information that we may hold. You may also request correction of any inaccurate personal information or request the deletion of your personal information.

2. Right to Withdraw Consent

Where processing is based on your consent, you may withdraw it at any time.

3. Right to Restrict Processing

You may request to restrict the processing of your personal information under specific circumstances.

4. Right to Object to Processing

You may object to the processing of your personal information when based on legitimate interest.

5. Right to Lodge a Complaint

If you believe your personal information has been processed unlawfully, you may lodge a complaint with your local data protection authority.

For more information, please email privacy@hanfuhall.com.

16. CAN THE PRIVACY POLICY CHANGE?

We may also notify you in case of material changes and, where required by applicable law, we will seek your consent to those changes.

If we wish to process your personal information for a new purpose not described in this privacy policy, where necessary, we will inform you and, where required, seek your consent.

17. DO WE USE COOKIES OR OTHER ONLINE ADVERTISING TECHNOLOGIES?

Cookie Types and Usage:

Strictly Necessary Cookies: Essential for website functionality.

Performance & Analytics Cookies: Collect behavioral data to measure website traffic and user patterns.

Functionality Cookies: Enable personalization of website content.

Profiling and Targeting Cookies: Provide tailored advertising based on interests.

Social Cookies: Allow content sharing through social media platforms.

Chat Feature Cookies: Enable chat functionality for real-time assistance.

18. HOW CAN YOU CONTACT US?

Appendix - Specific Information for Residents

Residents of Qatar, Vietnam, China, Kuwait, Saudi Arabia, Mexico, Chile, South Korea, or Azerbaijan:

Hanfu Hall complies with regional privacy regulations. For questions or specific requests, you may contact our local representatives as outlined below.

China Residents: Data will primarily be stored in servers located in China. Data sharing across borders complies with Chinese privacy laws.

South Korea Residents: Please contact our domestic representative: [Local Contact Information].

Qatar, Vietnam, Kuwait, Saudi Arabia Residents: Your consent will be sought as per local laws.

Your Rights Regarding Your Personal Information:

Right to Access, Rectification, and Erasure

2. Right to Withdraw Consent

Where processing is based on your consent, you may withdraw it at any time.

3. Right to Restrict Processing

You may request to restrict the processing of your personal information under specific circumstances.

4. Right to Object to Processing

You may object to the processing of your personal information when based on legitimate interest.

5. Right to Lodge a Complaint

If you believe your personal information has been processed unlawfully, you may lodge a complaint with your local data protection authority.

6. Right to Data Portability

You may request a copy of your personal data in a structured, commonly used, and machine-readable format.

For more information, please email privacy@hanfuhall.com.

Data Retention and Security Measures

Hanfu Hall is committed to safeguarding your personal information and implementing strict data retention policies:

Retention Period: Your data will be stored only as long as necessary to fulfill the purposes outlined in this privacy policy or as required by law.

Security Measures: We use encryption, access controls, and regular audits to ensure your data is protected against unauthorized access.

For further details on our data retention and security practices, please contact us at privacy@hanfuhall.com.

3. WHO COLLECTS & USES YOUR PERSONAL INFORMATION?

4. WHY DO WE COLLECT YOUR PERSONAL INFORMATION?

Cookie Types and Usage:

Appendix - Specific Information for Residents

Residents of Qatar, Vietnam, China, Kuwait, Saudi Arabia, Mexico, Chile, South Korea, or Azerbaijan:

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